The Ultimate Sales Page Checklist

Jan 16

Written By Becs

Sales pages can feel a bit awkward especially if you’re not comfortable with selling! I’m going to help you out with a checklist to make sure your sales pages perform magic. No sleazy sales pitch required.

A warm welcome

First up you need to tell your potential new client that they’ve landed in exactly the right place. There’s no time for fluff and chit-chat, people click away after 3-5 seconds if they can’t find what they’re looking for. So, say exactly who you are serving quickly in a simple way. No long introductions, get to the point!

Who is it for?
What are they looking for?

e.g. Wellness Coaching Programme for midlife women looking to transform their lives1.

2. I get you text

Demonstrate that you understand their struggle by answering common questions/objections or “does this sound familiar”.

e.g. You may have questions?

I don’t have much time, can I fit the sessions around my life?
I have tried wellness classes in the past, how do I know this will work?

e.g. Does this sound familiar?

You prioritise others and put yourself at the bottom of the list
You feel overwhelmed and have no time to exercise or adopt healthy habits
You’ve tried online programmes, and read all of the books, but nothing sticks.

3. Benefits not features

Instead of listing out all of the basic features of your product or service with all of the inclusions in a neat bullet point format. Think instead about how your ideal client wants to feel. Are they stressed and need some time away from the busy world to relax and restore? What are their struggles or challenges, and how can you solve their problems?

Here’s a yoga retreat example to explain what I mean.
e.g. 1:
- Morning yoga,
- A shared vegan lunch
- 60 mins Yin Yoga
- 90 mins meditation.
- Price £155
e.g. 2: Feel vibrant and energised, expect a day of sunrise yoga on the deck followed by connecting with like-minded souls over chef-prepared vegan food. ‘The Spring Refresh Retreat’ is lovingly designed to leave you feeling nourished and renewed. The feeling of a Spring Clean, a reset button pressed.
The Investment is £155 and places are limited to maintain an intimate experience.
Here’s what Suzy had to say about her experience…
“As a stressed out working mum, “The Spring Refresh Retreat” felt amazing, I met some beautiful women and didn’t want to leave it was total bliss. I floated home feeling like I had had a much-needed rest”.
Do you see the difference? Tell people how they can expect to feel if they can imagine the sensation of being there.
You are providing a remedy to a struggle or challenge they may face.

4. Call to Actions

Have you told your new dreamy potential client that lands on your site what you’d like them to do next? They’re standing at the doorway waiting to be invited in…where should they go next?

How do they book, buy a ticket or contact you for Discovery Call or buy a course?

Depending on the next step you’d like your ideal client to take, you need to guide them in the right direction.

People often add one ‘Call to Action’ button, out of sight at the bottom of the page, whereas every short section should have a call to action button.

Instead of a bland button saying ‘Book Now’ make the buttons positive and personal such as “Let’s Do This”

“I’m Ready” or “Let’s Go”.

You want people to feel excited to take the next step.

5. Before & After

Help folks to understand how they can expect to feel.

Before the yoga retreat, you feel:

Frazzled, stressed, anxious
Burning out, with no time for yourself
Waking up tired, depleted and exhausted
Disconnected from self and others
Negative mindset.

After the yoga retreat, you feel:

Calm, relaxed and in control of your emotions
Restored, energised and nourished
Connected to self and like-minded women
Positive mindset

6. Take away distraction

I recommend taking away headers and footers, so there’s no navigation distracting your new potential client, help them to stay reading and don’t float away from the sales page.