Holistic Bliss: Project Showcase
Holistic bliss: Project showcase
WE ALL NEED SOME HOLISTIC BLISS IN OUR LIVES, AM I RIGHT?
DEBBIE JENKINS, TOOK A RISK TO CREATE A YOGA SANCTUARY
Debbie Jenkins is a yoga teacher in York. We’d worked together in another one of her shared businesses. It’s funny when you work with clients, you think you know them pretty well, but then you find out so much more when you scratch the surface. Like how Debbie loves horses and would love to start riding again or that yoga and hiking expeditions to Nepal are on the future wish-list of possible retreats to offer. The ‘getting to know you phase’ is such an important of the design process and I never make any assumptions that I know what’s best for my clients. I actively listen.
Check out the HOLISTIC BLISS website here: www.myholisticbliss.co.uk
Debbie needed a new brand identity and Squarespace website for her new yoga business which she runs from her home in the beautiful North Yorkshire countryside, just eight miles from York. She was looking for a work life balance, where she could teach and go deeper with her clients on a more personal basis than she could offer in a studio setting.
“I never make any assumptions that I know what’s best for my clients, I actively listen”.
Debbie took a huge risk to launch her business right in the middle of the pandemic. It was a gamble. What if nobody came? What about her established classes that she’d given up to pursue her dream of opening her new lifestyle business which was going to give her a better work-life balance? It’s a predicament many of my client’s are facing.
Letting go of an old, comfortable life to build something new. The ‘what ifs’ are many, and if you’re a worrier, it can keep you locked in inaction. I never advise people to ‘quit their 9-5’ or ‘start that thing’ the decision truly has to come from them. All I hope to do is to support you in your journey and inspire you to realise your full potential. It is a pretty empowering process rebranding! You know how sorting your wardrobe out can suddenly make you feel a million dollars? Well, a new identity is like throwing out the tired, old, third division pants, and a new website is that feeling to the max! Get ready, is all I’ll say! MOO-HA-HA Evil laugh! No just kidding! Trust me, I’ve got you!
Brand identity
I CREATED DEBBIE A NATURAL, EARTHY & HEALING IDENTITY
Offering boutique, small yoga classes, workshops & retreats in a beautiful bell tent in the stunning North Yorkshire countryside. Debbie needed a brand that would convey her personalised approach. Originally Debbie came up with the name of “Holistic Cottage'“ since her home is a cottage. I suggested that I thought Holistic Bliss would be great. Since in yoga we talk about the bliss body (I’m a yoga teacher too, in case you were wondering!) Bliss is also a quick shortcut to how people can expect to feel after Debbie’s classes which is emotional marketing gold. So you see, there’s far more strategy that goes on than just making a pretty logo.
So you see, there’s far more strategy that goes on than just making a pretty logo!
Website design
DESIGNING THE WEBSITE WAS SO ENJOYABLE WITH A PALETTE OF GREEN, TERRACOTTA & CLOTTED CREAM.
Although the site needed to be minimal it still needed to convey refinement which the site achieves through a neutral colour palette with an injection of earthy green and warm terracotta. Immediately after the site was launched, Debbie received many compliments and requests to book and the bell tent wasn’t even set up yet! Holistic Bliss was also offered a lifestyle feature in a well known publication which I won’t reveal here as it hasn’t been published yet (at the time of writing).
I’ve already had enquiries and people wanting to book as soon as the site launched
After the site launched Debbie cracked open a bottle of bubbles that a student had kindly gifted her. Obviously there are still challenges with the pandemic still hovering over us like a thick fog, and it has meant a second lockdown before Debbie has been able to launch but the website has given her the visibility to build a platform from which is a powerful tool. We created the identity and website within the space of a month, so it just goes to show what’s possible when you are in alignment.
Take a peep
THE FINAL RESULT WAS A CLEAN & MINIMAL BRAND WITH A REFINED WARMTH
So that was Debbie’s journey from start to finish. I hope you’ve enjoyed reading a little about the process and I’d love you to check out the HOLISTIC BLISS WEBSITE HERE
