3 Top Tips for Building Connection Online
Let’s dive straight in. I want immediate results for you, so here are practical steps you can take right now to create a connection on your website.
Smile, don’t hide
We are social creatures and eye contact is key when we are having a conversation. It’s the same on your website, the picture on your bio/about page should have a beautiful and clear image of you smiling straight back at the camera. It’s vital in creating a connection. I want to see your eyes!
Dreamy and arty images, windswept and whimsical can be beautiful but your Bio Page needs to be the one that connects you to your audience, so smile and don’t hide.
2. Real Talk
Does your website bio sound like you?
Your website is not a CV where you list out all of your qualifications and credentials, that’s boring and will invite snoring!
People just switch off, make it snappy and make it interesting to read, nobody really cares where you studied or qualified, sorry to say. People want to know you! So show people who you are.
Don’t ever write in the third person! Not ever.
Make sure your ‘About Me’ page is welcoming and engaging, not just all about your product or service.
So write using the words you’d actually use, say things you’d actually say if you were chatting with a good friend who knows you well.
Give people something memorable to latch onto. Leave people wanting to know more about you. Tell them something that sets you apart from every other person in your industry. Don’t be afraid to seem random!
EXAMPLES:
3 things I can’t live without are cats, coffee & Game of Thrones
I geek out on fonts & poetry.
If you’re a psychologist obsessed with manga art and tattoos, then that’s a beautiful thing, so tell people about yourself.
In life, you don’t talk about your work credentials in the 3rd person
“Mary Scholes studied at Durham University, graduating in English”…
So the exact same thing applies to your website, show people who you really are as a human being over coffee.
Example:
“I’m a barefoot yoga teacher, crystal lover, banana pancake enthusiast, Pinterest junkie, Momma Bear extraordinaire and so much more!”
3. Navigate & Guide
How people navigate your website is critical. Ask a friend to look at your website and watch her navigate around your site. Does she get stuck somewhere on a page, like a dead-end ally? To build a connection you want the conversation to keep going. So show people how they can contact you, how they can reach out and say hello or book a discovery call. You want to give them lots of opportunities to get in touch with you, not in a sales-y way, they need to feel you’re approachable and like they can say hello.
Do you have plenty of ‘calls to action’ buttons or links on your site? Places where people can email you, meet you on Instagram or get in touch to enquire about something you’ve written?
Show people how to move around your site and how to get in touch. Speaking of which, you can say hello to me right here.
